I’m a Creative Director who produces high quality films, animation, web and digital marketing for leading brands in advertising and marketing. I have 20 years experience in creating engaging & informative marketing solutions. I specialise in delivering innovative and inspired results through a wide range of integrated medias. I thrive on being able to provide brave and bold solutions, whilst working hand in hand with all clients; pushing the boundaries and successfully delivering outstanding results
As an award winning creative, I’ve worked across a wide variety of industry sectors for a number of established clients. A real focus has been merging creative approaches with educational concepts, whilst making sure the delivery is always on point for that specific market place and audience
Creating beautiful content; Web, Film, Interactive Media and Video Installations for clients around the world.
Extensive expertise in my field and a dedication to creating the perfect end result makes him me a valuable asset to the company. With my knowledge and skill allowing Elemental to continually expand it’s creative capabilities.I am a fan of DIY and good wine, but have learned from past experience never to combine the two. Naturally as someone who specialises in film production, I’m partial to a movie every now and then, citing Goodfellas, True Romance, Star Wars and La Haine among my all-time favourites. Although not having much of a singing voice, I do have the unusual talent of being able to take any song and sing it in the style of 1950’s crooner Dean Martin. .
Feb 2016 - Jan 2020
Elemental Media Ltd.
Creative Director - CurrentCurrently working directly with clients and for agencies primarily on brand development; the creative articulation of brands; creative direction and creative training; creative problem solving and fast idea generation. Clients include Unilever, the Church of England, Firefly Drinks, Warwick University, University of Birmingham, Raleigh, ITV, Estee Lauder, NHS, GES, Haven, Juice Burst, University of Nottingham & Bureau Veritas to name a few.
Feb 2012 - May 2013
Head of FilmSet up the film department of the advertising agency, which involved creating concepts for internal videos to help differentiate the agency from its competitors as well as new concepts for new clients. It was also my responsibility to bring in accounts and act a producer/director and editor. In the first quarter I was able to secure the new series of videos for Birmingham’s largest on going project – The New Library of Birmingham – as well as create a pilot cookery show, which will be on air hopefully in 2014. Clevercherry clients included The Giant Screen, Bristan, Sytner BMW, Yale and Drayton Manor to name a few.
Nov 2006 - Apr 2011
@Warblefly Productions Ltd.
Creative Director@Warblefly Productions Ltd is a video production company based in central Birmingham. As Creative Director I oversee all the video production work and training of new staff. I have worked with clients such as Raleigh, Force India, ITV and GCAP to name a few covering a variety of media from TV commercials through to Web Video. Productions included filming all over the UK for clients as well as internationally in Tunisia, Australia and Europe. I would undertake all responsibilities for a shoot from the initial meetings with clients right the way through to the final delivery. The company use Final Cut pro to edit as well
Nov 2005 - Nov 2006
Birmingham City - Skills and Commission Ready
Project Developer & TrainerTraining initiative developed to encourage artists to become entrepreneurs and start their own business. The training focussed on a variety of elements such as Business Skills, Marketing Skills and interpersonal skills. The initiative was target based with 21 people needed to pass through by the end of the year. The project was a total success with all 21 starting their own venture.
May 2004 - Nov 2005
University Of Central England - Media Skills Initiative
Project Developer & TrainerI created a training initiative through the University of Central England for creative professionals to gain new skills. It was a government program with many targets to meet and included creating accredited online courses, which need to be different from the usual training. It meant developing content in innovative ways via video and interactive websites.
Sep 1999 - Mar 2003
FreelanceI worked on a number of feature films and TV commercials in Ireland and the UK. Working up the ladder from production assistant up to Production Manager. The feature films included The Count of Monte Cristo and Veronica Guerin whilst the commercials involved organising shoots in various countries throughout the world and ensuring they came in under budget.