Brief: Video Production

Create a video showing the product being used throughout the year by a variety of birds that are on the packaging.

Challenges:

There were many challenges right from the beginning.  Firstly, how do I show the full scope of the year whilst filming in the summer.  Secondly how do I show a variety of birds that are on the packaging when some are rarely seen outside of Winter.

Solution:

Working with the agency and my 3D team we begin working on the idea to create everything by using a mixture a live action and 3D animation.  We sourced gardens in Birmingham and Malvern to shoot the video.  We got props from the client, dried up leaves (from my garden, which I was obviously saving for a reason) and even fake snow from the lovely Snowbusiness.com. Combined with a mixture of hard work, attention to detail and few late nights we managed to create a commercial that met the brief perfectly.

The blend of Video Production, Art Direction and 3D Animation really does bring a little garden in Malvern to life.  Hope you enjoy the results.