Robin Hood – Branding/Website and Video
- Date: March 10, 2022
- Categories: Branding, Photography, Video Production, web design
- Tags:
- Author: warblefly
Project Brief
Robin Hood Multi Academy Trust came to me looking for a different kind of website that wouldn’t have the normal school design but rather something that sets it apart from the norm. They were also looking for help with their whole digital brand so I was asked to also design a new logo, take photographs and produce a video.
Process
As with every job that I undertake I ensure that I sit with the senior leaders and get a real understanding of what is needed for the project. This particular project had many aspects to it and each one had to fit perfectly.
I started with the branding as everything needs to be connected to this. After sending over an initial few ideas, everyone settled on a final design, font and colours so that we could then begin to look at the website.
Once the branding was created we could then look at the design of the website in more detail.
I knew that Robin Hood Multi Academy Trust didn’t want a school website as such but instead wanted something that would describe their ethos and showcase why other schools/teachers should think about joining them.
This gave me a real sense of creative freedom so we were able to produce something that was very colourful as well as giving us a chance to showcase some of the photos that we were also asked to take for the school. The website design was sent over for review and whilst we were waiting for sign off we were able to begin the photography sessions.
Once I had all the photos and the website design signed off, I then began the website build, which just had one final addition to be added to it. The Film!
Robin Hood “Imagine if” film
To begin the film process, again i discussed various ideas with the schools senior leadership and once we had agreed on what was needed, I started to work on a concept. the concept was presented to the Senior Leadership team and we all agreed that it had everything needed as per their initial brief.
Filming took place over a number of days as we mixed former pupils with new pupils. The final results can be seen here:
Final Results
The final result really looks great and sets the academy apart from any others out there. It showcases how creative and inspiring they are and once we have finalised the video it will really help to further push the message. The website can be viewed here: https://www.robinhoodmat.co.uk/
Once the branding was created we could then look at the design of the website in more detail.
I knew that Robin Hood Multi Academy Trust didn’t want a school website as such but instead wanted something that would describe their ethos and showcase why other schools/teachers should think about joining them.
This gave me a real sense of creative freedom so we were able to produce something that was very colourful as well as giving us a chance to showcase some of the photos that we were also asked to take for the school. The website design was sent over for review and whilst we were waiting for sign off we were able to begin the photography sessions.
Once I had all the photos and the website design signed off, I then began the website build, which just had one final addition to be added to it. The Film!
Robin Hood “Imagine if” film
To begin the film process, again i discussed various ideas with the schools senior leadership and once we had agreed on what was needed, I started to work on a concept. the concept was presented to the Senior Leadership team and we all agreed that it had everything needed as per their initial brief.
Filming took place over a number of days as we mixed former pupils with new pupils. The final results can be seen here:
Final Results
The final result really looks great and sets the academy apart from any others out there. It showcases how creative and inspiring they are and once we have finalised the video it will really help to further push the message. The website can be viewed here: https://www.robinhoodmat.co.uk/
